Case Studies

Website Development & Launch

After several years of working with a poorly functioning website, Genny pitched the idea of building a new site for MH Eye Care to the President and CFO. Upon approval, Genny led the project by identifying the appropriate new platform, working with a website developer to build the site, and successfully launching the site to customers/prospects.

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Product Launch

The importance of a diversified product offering is a staple of any company’s business model. With MH Eye Care’s goal of being a one-stop eye supplies distributor in mind, Genny researched, identified, and successfully on-boarded over 100 new products. This led to both substantial sales growth and new customer acquisitions for MH Eye Care.

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Leadership

While pursuing her MBA at John Carroll University, Genny was the Graduate Assistant for Women’s soccer where she successfully transitioned from being viewed as a player to an assistant coach. Genny struck a balance between being an assistant coach as well as being a confidante for players to address personal, academic, or athletic concerns.

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