Resume

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Education

John Carroll University • University Heights, OH • August 2014 – May 2016
Master of Business Administration (GPA – 4.0)

John Carroll University • University Heights, OH • August 2010 – May 2014
Bachelor of Arts, Majors: Economics, English (GPA – 3.65)

Regent’s American College • London, UK • Spring Semester – 2012
Study Abroad

Professional Experience

GOJO Industries, Inc. • Akron, OH • November 2018-Present
PURELL® Associate Marketing Manager – Omnichannel

Day to Day Role:

Develops and supports marketing initiatives on Amazon Advertising platform, including Amazon Keyword and Programmatic campaigns; analyzes data and optimizes strategy according to data
Collaborates with art department and copy writers to build creative that optimizes campaigns and advertising initiatives
Collaborates with stakeholders across market verticals to develop marketing collateral and align on advertising stories
Analyzes sales trends using third-party software to identify and monitor top-selling SKUs across E-Commerce platforms
Manages E-Commerce fixed marketing budget; maintains tracker and provides monthly reports on budget status
Manages 600 products for GOJO’s 1P Amazon.com catalog; publishes basic and enhanced content for Amazon.com product listings, publishes new products to Amazon.com, facilitates SKU rationalizations and new SKU onboarding
Manages launching reviews for new products on Amazon with Amazon VINE program
Manages and executes initiatives across the Amazon account that optimize catalog integrity; this maximizes order fulfillment, increases PO processing efficiencies, and eliminates third-party manipulation of GOJO data
Leads basic and enhanced content development for Omnichannel accounts that helps elevate the PURELL Brand across platforms and improves ranking in search algorithms
Manages GOJO’s Online Marketplace Reseller Program
- Communicates with resellers during program application process and facilitates onboarding
- Monitors unauthorized third party resellers on E-Commerce sites and takes appropriate enforcement measures
- Files Amazon Brand Registry cases against third party resellers infringing on GOJO trademarks
- Created enterprise SOP for reseller program to align on actions taken against reseller violations
- Created eLearning Training Program for resellers which outlines program requirements/standards

Large Projects:

- Created selling/training materials highlighting GOJO’s go-forward product assortment that can be leveraged across Omnichannel accounts for DSR and End User trainings
- Completed PURELL Brand Store for Amazon that creates an engaging experience for PURELL shoppers on Amazon
- Developed Amazon Keyword and Programmatic Advertising Dashboards that captures key metrics, category changes, and budget modification; enables team to efficiently draw insights and make optimizations to marketing strategies
- Created Amazon Catalog SOPs to outline best practices when working in Amazon Vendor Central
- Led a year long project which audited the Amazon.com catalog to identify areas for improvement and data correction; enhanced customer experience on product pages and reduced Amazon fines for ordering errors
- During COVID surge, established SOP for Amazon order processing which enabled team to process weekly Amazon.com orders efficiently despite demand
- Streamlined portfolio for Walmart.com and Amazon.com to create pricing firewalls across platforms

MH Eye Care / a MarketHATCH Co., Inc. • Akron, OH • May 2016-November 2018
Marketing Manager
Day to Day Role:

Created and managed annual marketing budget and strategy; ran daily and weekly sales reports
Brainstormed, organized, and tracked results of regular e-blasts and postcard mailings; writer/editor of website content
Designed and executed focus groups and surveys of optometry and ophthalmology offices to identify buying patterns
Researched, planned, and launched new products and service lines; initiated relationships with vendors
Maintained customer relationships, onboarded new customers into Great Plains (GP); performed in field sales calls
Built and introduced features in GP to streamline order placement process and storing customer contact information
Managed Marketing Associate and trains new staff on company procedures and practices

Large Projects:

Researched and implemented new e-commerce website platform; worked with web developer to envision, create, and build company’s e-commerce site; developed and executed strategy to introduce the new site to customers and prospects
Led companywide effort to establish business and marketing strategies using SMART goals and buyer personas
Introduced social media initiative; created strategy and oversaw posts; attended SkillPath Social Media Conference
Instituted Google Analytics and Google My Business; monitored SEO results and created weekly website performance reports

Camcode, Division of Horizon’s Incorporated • Cleveland, OH • Summer 2015
Marketing Communications Intern

Created and prepared documents and displays for various trade shows as well as meetings at the UN
Developed templates to streamline the Request for Proposal (RFP) bidding process
Wrote white papers, video website scripts; edited and published blog posts, social media, and sent monthly client e-blasts
Started Google Merchant Center Account; analyzed and prepared reports for AdWords results

Safeguard Properties • Cleveland, OH • Summer 2014
Vendor Management Business Analyst Intern

Performed vendor network audits to ensure compliance with national standards; flagged non-compliant vendors
Ran weekly reports to tabulate impact of new vendors added to network; identified and resolved vendor payment disputes
Completed 10 written procedures to promote consistency within Safeguard’s internal processes

Dwellworks • Cleveland, OH • Summer 2013
Supply Chain Intern

Prepared financial forecasting and monthly financial reports for management
Maintained and expanded Dwellworks’ supplier network by sourcing and certifying new members
Created unique property database survey, sent to 10,000 appraisers, compiled reported results
Attended professional development opportunities including Business Etiquette, interview skills and MAGIC (Making a Great Impression on the Customer) customer service training

John Carroll University Department of Islamic Studies • University Heights, OH • Fall 2010 – Spring 2014
Student Assistant

Proofread professor’s academic journal articles for publication, managed finances, and organized conferences

Philanthropic Experience

East Side Kickers Soccer Coach • Cleveland Heights, OH • Fall 2014 – Fall 2018
U-15 Club Coach

Year round head coach for girls U-15 team; created and executed weekly practice plans and coached games weekly

Professional Memberships

Beta Gamma Sigma Member • Spring 2016 – Present

Boler School of Business; national honors society for AACSB International accredited business programs

Alpha Sigma Nu Member • Fall 2012 – Present

Member of the National Jesuit Honors Society

Sigma Tau Delta Member • Fall 2012 – Present

Member of the National English Majors Honors Society

Publications

John Carroll University Carroll Collected • Spring 2014

Studied, researched, and published academic article entitled “Are U.S. Sports Leagues Recession Proof?”

Leadership Experience

John Carroll University Women’s Soccer, Graduate Assistant • Fall 2014 – Spring 2016

Assistant coach for two seasons and helped run practices, prepared practice/game strategy, and attended recruiting events
Mentored and advised team academically, organized fundraising and alumnae events

John Carroll Varsity Women’s Soccer Team, Captain • Fall 2012 – Fall 2013

Served as a two-season captain

Athletics

College Highlights: JCU and OAC nominee for NCAA Woman of the Year Award (Nominees across all sports D1, D2, D3 – 2014), Ohio Athletic Conference Midfielder of the Year (2013), First Team All-Ohio (2013), First Team All Ohio Athletic Conference (2012, 2013), JCU Most Valuable Player (2013), JCU Sportsmanship Award (2011, 2012)